I don’t sit down in front of the TV all that often, but it seems like every other commercial, I hear Tim “The Toolman” Taylor [Tim Allen] hocking the Volt. The advertising campaign is not not doing all that well, unless people are going into the showroom to check out the Volt and buying another GM product … like a Chevy Silverado or somthin’
General Motors is temporarily shutting down the Volt’s production line again.
General Motors is halting, for a month, the manufacture of its well-known but seldom-sold Chevrolet Volt extended-range electric car, according to trade publication Automotive News.
It would be the second interruption in production for the Volt …
GM sold 10,666 Volts through July, way up from the 2,870 sold during the same period a year earlier.
OK, so they sold 10,666 of them so far this year. I would LOVE to know how much they spent on advertising – print, TV and radio – exclusively promoting the Volt and then dividing that huge number by 10,666. I would not be surprised if the number got close to $1,500 per car.
What is selling? The top 20 vehicles as of Aug. 1, 2012.