The media certainly is changing, and major network news outfits including CBS and ABC are loosing audience number as ratings for the first quarter confirm a declining trend. The combined three still have a lot of viewers.
The Internet. I think the Net has quite a bit to do with it and as competition increases the big players who were once king of the roost are naturally loosing market share. I’m not saying the big networks are ignoring new delivery systems – they certainly are not – it’s just the nature of innovation.
From the New York Times.
With buyouts and layoffs in progress, the mood at ABC News cannot be good. It was probably not enhanced by the ratings report for the first quarter of the year showing that the network’s evening newscast, “World News,” had sunk to the lowest numbers the program has had in a first quarter since the People Meter was introduced by Nielsen in 1987.
The same situation prevailed at CBS, where the “Evening News” also hit a new low for the months of January through March.
The beneficiary was NBC, where “Nightly News” scored its best first-quarter numbers since 2005.
Over all, the numbers were: 9.92 million viewers for NBC; 8.27 million for ABC and 6.45 million for CBS.
Is this a signal that viewers are abandoning network newscasts in droves?
Not really. The number of viewers still watching the three shows together — more than 24 million in the first quarter — continue to dwarf any news program on cable.
It is very important to note these network news half hours are cash cows for the networks due to the large number of viewers. But if anchors like Diane Sawyer continue to make fools of themselves… 😉